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Land Rover's March To All-Time Sales Record


April 2006
 Filed under: LAND ROVER Car News | LAND ROVER Headlines
April 6, 2006

Gaydon, Warwickshire -- Land Rover has stolen a real March over competitors to record the best single month's sales in its 58 year history, in a month when the UK market was down overall. Land Rover sold over 10,600 vehicles, a 24% leap over March last year.
Every one of Land Rover's five nameplates enjoyed a significant sales rise, with the Range Rover notably achieving a 39% improvement over March last year.

John Edwards, Land Rover's UK Managing Director, said: "Spring has certainly sprung for Land Rover. The great start to this year maintained its momentum in March with a fantastic performance across the board. Dealers are working hard to satisfy demand and the order bank looks very healthy."

Defender sales rose 17%, Discovery by 17%, Range Rover by 39% and Freelander by 5%. The Range Rover Sport achieved its best month, since its launch last summer, with 2,014 sales.

Land Rover's UK sales for the first quarter of this year are 16% ahead of the same period in 2005 – which went on to become the most successful sales year since Land Rover started production in 1948.

The UK performance is also reflected globally for Land Rover, with all-time worldwide record sales in March, some 23% up on 2005, completing a best-ever first quarter for the marque.

This represents the best continuous period of sales success since Land Rover was acquired by Ford Motor Company in 2000. Since then Ford has made significant investment in revitalising the entire Land Rover model line up.

"Last year was a record breaking performance for Land Rover and this year we shall build further on that achievement, our overhaul of the Land Rover range being completed with the introduction of an all new Freelander later this year," Edwards said.

Land Rover employs 10,500 people directly in the UK and supports a further 50,000 in the supply chain. Last year over 70% of the 185,000 vehicles produced were sold abroad, making it a significant wealth creator for the UK.

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